Sunday, September 10, 2017

"Look What You Made Me Do" Music Video





TOPIC: "Look What You Made Me Do" Music Video

FACT: After spending months away from the spotlight, Taylor Swift broke back into the music-pop-scene in a big way once her first Reputation single "Look What You Made Me Do" dropped during this year's VMAs. Not only are the lyrics filled with controversial jabs and multiple confusing statements, but the subsequent music video has fans scouring every shot for, in somewhat literal terms, a load of Easter eggs hidden in the snake's den that the return pop-star has packed in this brand new music video. 

The video's opening scene shows Taylor Swift as a zombie, clawing her way out of the ground in a cemetery. A couple things you might not have noticed: (1) Taylor is wearing the same blue dress that she showed off in her "Out Of The Woods" music video, the significance being that both videos show Taylor communicating with herself. (2) If you look closely, you will also spy a tombstone with the name Nils Sjoberg on it, which was the fake name that Swift used when she co-wrote ex boyfriend Calvin Harris' hit "This Is What You Came For" -- so I guess it's safe to say that relationship is dead, as in six feet under. (3) There is also a single shot of Taylor lying in a grave while sporting the same dress and look that she showed off at the 2014 Met Gala, which might add up since Taylor states later in the video, "The old Taylor is dead."

In the sparkling second scene, the singer is shown bathing in a bathtub filled with jewels. This scene has been viewed as an obnoxious jab at Kim Kardashian by mocking her Paris robbery incident where she was robbed of $10 million worth of jewelry and was held at gun-point in a bathtub. One reason this theory adds up is because this is the part of the song where Taylor sings, "I thought the gun was mine," while pretending to shoot a bullet from her finger-tips.
But there might have been more to it than just mocking Kardashian; hidden among the jewelry surrounding Taylor lies a one dollar bill, which might signify more than just money. Swift was recently awarded a single buck in a counter-suit against DJ David Mueller because he allegedly groped her back in 2013. He later sued Taylor after he was fired from his job, though Taylor won in court, and indeed, was awarded a dollar before the pop-star posted a long statement encouraging other victims of sexual assault to speak out against assault, along with other common types of abuse. Meaning that, to the singer, the dollar bill in the video might be worth so much more than $10M.

As for a common theme in the new music video, it looks as though snakes play a very important role. Snakes can be spotted almost everywhere in this video, and one even serves her tea. Her inclusion of the animal has been seen as a clear callback to her feud with Kanye West because of a lyric in his infamous song "Famous" that Taylor found insulting, which is when West's wife, Kim K, released an audio recording of Swift and West discussing his lyrics to "Famous" beforehand where both artists had a consensus when discussing the track. Additionally, Kim decided to use the snake emoji several times when celebrating "National Snake Day", and starting a trend with this over-used emoji: an icon that will now forever be associated with Taylor Swift.
Moving right along to the chorus, Swift crashes a shiny car into a lamppost while wearing a leopard coat and sitting next to an actual leopard. Fans believe this scene is referencing "Roar" singer Katy Perry since, quite literally, both have now interacted with big cats in a music video. An observation that supports this theory is that Taylor is holding a Grammy in her arms while sitting in the crashed car, in which various media outlets have made the connection that this is poking fun at Perry for the fact she has never won a Grammy in her entire career.

Lastly, while preforming with a dance group that includes Taylor's good friend Todrick Hall, Taylor gives it her all in the video's ending dance scene. Though several viewers have speculated that this dance rips off Beyonce's moves in "Single Ladies" and various songs off her Lemonade album, this portion of the music video was supposedly referencing Taylor's latest public ex, Marvel actor Tom Hiddleston. This isn't too far-fetched since all the back-up dancers are wearing "I HEART TS" crop-tops, similar to the one Hiddleston wore at Tay Tay’s 4th of July party a few years back.
At the very end of the video, every Taylor Swift we’ve ever seen, either at award shows, public appearances and in music videos appear together, and we even see "You Belong With Me" Taylor wearing a shirt with all her besties' names on it including Selena Gomez, Blake Lively and Gigi Hadid. Other Taylors include Fearless Taylor, Red Taylor and the 2009 VMA Taylor, where each version of the singer makes fun of the other, using common characteristics Swift has been criticized for throughout the course of her career.

Now that I have shared some of the most basic theories about Taylor Swift's new video, out of hundreds of other hypothesizes, how many more secret Easter eggs or hidden meanings can YOU find in the spooky music video music? :) 

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